The Changed SEO Technniques
Google updates are one of the greatest genies around us today. Many in their prophesy claim they have nothing to hide from it and then are worried to death on those scheduled days of fresh update. Why is this happening and what are the outcomes of this vigilant stance of Google? This is one of the prime questions we are asking each other and getting different interpretation of those updates but overall there are some positive changes happening in the cyber world. We will come to them but by steps.
SEO for one has completely changed from those days of mindless link building. Before one counted the links of a site and the ranking of those links, this was one of the most paramount ways of optimising sites. More links, more ranks. To many this process of link building may have appeared absurd but then it was rationalised that Google approved this method. With the god like standing they have no one can deny the likings of Google and so submitted and the truth is, all those days they were preparing some brilliant software to streamline those menaces. They did it and are still doing, in the process taking wind away from many. Nobody knows what they look for in a site now, but some of them one can guess with discussion on the SEO changes that happened.
Keywords and contents–
Keyword stuffing was considered smart and prompt way to rise up. This is now really damaging. If you are still using the same process you must be blessed. The variations of keywords that suit the content is the condition today and that is also not hard and fast. More emphasis is on long tail keywords and their applications to the sense of the content.If you want to use the keyword do it on the title that is enough. This also is not mandatory. Same applies to the web page contents. Write all that a living human being would want to read not a spider who search for them, so no keyword or minimal keyword is not wrong.
The quality of link and process of earning it is more important today than volume. It is really a no no to use spun article to submit to multiple directories or copy paste an article from an article directory for your blog, today. More original ideas and innovative thinking is expected and valued. Your comprehensive online identity is more focussed now and if one can link all the identities available online then it has more chance of getting better results. So, social media comes into play. Not only their in-houseone but most of them where you think you are truthfully engaging with your viewers and providing them some worth experience. We come to this again later.
A site is only a part of the bigger picture of a venture. This can be commercial, social or any other link non-profit. Today the focus is to create an identity rather than leveraging all resources to put the site higher in Google ranking. The idea is to have a comprehensive identity to describe the venture and build an image for it. This may sound more like a marketing exercise and in one sense this is so, they are asking you to build a brand in their platform rather than take some advantage and move on. These are tougher things and you need to think and come up with innovative ideas, not only that you also need now to have a round the clock presence in many platforms simultaneously. In this regard only many old SEO ideas got dumped.
You present everything now for the viewer. So it should not only be good read but also good to look at, slides and info graphics are getting more importance. Authentic research or innovative ways of presentation is important now. You don’t only put it there are then expect others to go through it with half a mind for the Google spiders, you invite your readers through your presentations to the site and make them aware of the brand that you are trying to build.
As a huge world population now frequents these sites and interact on them it is important for your brand to be present there. So whether Facebook, Google+, Twitter or Pinterest are some of the best places to get your identity established. This has two way benefits, the search engines rank you higher when they see a huge traffic and you get a good brand building exercise with the visitors. Stress more on social media.
As Google keeps updating their algorithms there are bound to be changes, these will depend more on the technologies and platforms that will come into play in those times but taking the viewers for a ride with the search engines are safely and thankfully over. Best wishes for a tougher and interesting time.
changed SEO techniques in infographic
Author: Soma Talukdar