SEO Catastrophes and More
A digital marketing enthusiast, Glenn Gabe, in one of his recent blogs has brought to light that some concealed technical problems in your site that might be responsible for sending out major wrong signals to search engines can prove to be catastrophic. Even if you are not committing a mistake by intention, you would actually end up finding that the wrong signals are sent out to the search engine in masses and that you are unwittingly violating the norms laid down by the webmaster.
One of the major faults that he has come across is the use of rel=canonical line of code. He opines that the poor utilization of rel=canonical tags can actually trigger countless poor or bad signals to the search engine. They should be used for duplicate pages of sites or else pages that are near similar. It ideally helps search engines to solidify the indexing properties to the right URL. But, while conducting audits he has actually come across the wrong canonical URLs for a number of times.
While conducting audits, he also takes care of the fact that he is checking out or crawling websites, using several tools. While the analysis of those crawls were done, he claims that he has found many a times that there are pages or certain “sections on the site” which have the exact match anchor text links that are often globally present on the site but cannot be viewed by readers or users. This, he points, out is another huge mistake standing as a violation of the Google’s Webmaster Guidelines. This practice is often termed as cloaking.
Dirty sitemaps and wrong 301 redirection plans are two other catastrophic mistakes that can send out poor signals to search engines according to him.
As poor signals imply equally poor search engine optimization, he has urged website owners to concentrate on correct analysis of their sites on a regular basis.