SEO and Social Media Instincts-Website Optimisation Company
Making your website Social Media friendly is not a piece of cake. Much beyond the technicalities, it involves “a rare social media instinct” that aids you walk you through the “simple complications” in your way of establishing the uniqueness of your brand through social media. What are these simple complications? We’ll know about them as we progress but first let’s focus on a few ways by which you should initiate your social media campaign:
• You can well go about creating business pages or handles on Facebook, and Twitter but don’t forget that Social Media is not the end but just a means for the users to reach out to your website so that they can purchase and consume your products. No doubt, your position on these platforms goes a long way in influencing your success, but remember that you can’t wait for an eternity for things to turn your way. Building trust through social media takes time. For instance, initially you might not find that the umpteen numbers of likes, shares and re-tweets are being converted in to equally encouraging sales. But things should turn around within a considerable period of time if not very soon. Make sure that your content itself is strong enough to guarantee the same.
• RSS Rich Site Summary feeds should be used to promote relevant content from your main site to smaller sites that are aiming for more consolidated niches.
• Please make good use of the social buttons to facilitate faster sharing through social media. Don’t expect users to take the trouble of copy pasting URLs by opening up new tabs. It is not time consuming, but in today’s fast paced world- even this seems a waste of time.
Sailing through “Simple Complications”
The need for more humane interactions through these platforms is there. You know that. As a brand you humanize yourself the best when you are able to generate both vertical and horizontal conversation and most importantly when you are able to apologize for mistakes. It’s as simple. But most brands do not apologize fearing that their brand value would be hurt. The best option that they can come up with is evasion. Complications- aren’t they?