SEO and PR- Intrinsic?
The relationship between PR and SEO has been undermined to a great extent. While for some it has best emerged as “overlapping” others have blissfully treated them as mutually exclusive industries. But there is much more to the dynamics ruling this connect and listed below are some reasons why Search Engine Optimization and Public Relations can be used to boost each other.
A company that is expecting to ride high on its campaigns can make use of SEO. However, your PR team should be well aware of the changing algorithms ruling SEO. It requires the professionals to be duly aware of the keyword monitoring strategies to boost their online visibility. SEO can also help you optimize the images used in your press releases.
Reporters find it particularly attractive when stories are conveyed with the help of images. This is one area that can be explored by your PR team as well. Target messaging is one of the greatest attributes that needs to be optimally utilized. To start off with, it must be mentioned that it’s not really right to place your content without a strategy.
Please remember that press releases are not meant to be put online to reach out to anybody and everybody under the sun. You should have a target audience in mind for that. Search engine optimization can help you work on geo-targeted keywords, thereby making your content reach out to the group of people who will be attracted to your company profile.
Effective PR, on the other hand, has its own ways of boosting your SEO efforts as well. PR interviews are the best ways to improve your link building opportunities. Social Media today has become one of the major sources from which reporters are sourcing stories. It also opens up a world of possibilities for link builders. Here, they can easily target reporters who prove relevant to their businesses and start building an interaction thereon.