SEO and Pinterest: The Interesting Bond
The impact of Pinterest on SEO is apparently insignificant but it’s there without a doubt. The internal search of Pinterest can actually work towards leveraging the organic search principles.
The Pinner profile of the brand is one of the major factors that helps the brand to rank. Though it should be mentioned that the brand’s pin is most likely not to feature or rank in key search engines for competitive keywords, it should also be mentioned that the earned media through Pinterest content can be crucial to the brand’s success when it’s in crisis.
As Pinterest works majorly as a secondary search engine and it becomes important to optimize content for the internal search engine of Pinterest.
It becomes difficult to analyze the keyword demand in Pinterest as there is no particular tool for the same. However you can make use of proxy tools or else Google Keyword Planner in a bid to do the same. However, if you are overexcited about exploring the prospects of Pinterest for SEO, remember that Pinterest is no more passing the link authority to external sites through the links. Therefore, there is no reason to believe that you can redirect link authority to your site by the use of links on Pinterest.
Since Pinterest has been the most discussed Social network for the past few months, it becomes easier for even small business owners to create a wider user base by applying SEO friendly strategies. Here are a few ways by which the same can be done:
• By making sure that you are providing meaningful content on the boards- here use keyword optimized description or title for your board
• Generating repins, followers, and likes for Pinner profiles will be instrumental in boosting search
• By ensuring equally appealing visuals as users will be looking for an ideal mix of visuals and content while judging Pins and Boards. Even if any one of these aspects is not take care of properly, it can seriously harm your aspirations.