SEO and Digital Marketing: Are we ready?
The fact that SEO has traversed a long way from being ruled solely by “on page” today is unequivocally agreed upon. Expert opinions about the right integration of “social” and “search”are everywhere. But how ready are we for the same? We know how important it is to work towards earned media by exploring Social Media platforms like Facebook, Twitter, Pinterest, LinkedIn etc to bring more traffic to our respective pages. Personal reputation on Social Media matters. We know. But the question is-what beyond that? What beyond hash tags, links and keywords?
We have gauged the potential of these platforms in leveraging search; we understand that our social media teams need to be in constant touch with our search engine optimization team to explore the realm beyond on page. But that’s that. The Facebook page is ready and so is the Twitter handle. We visit them, interact on a regular basis (and sometimes we don’t- our attempts end with just a few updates) and come back. The things still to be done are many.
What Are They?
Video Optimization: Comprehending the ways of video optimization for leveraging search, distributing it, measuring it in significant ways are some of the factors that need to be taken care of.
Understanding the Importance of Earned Media: Here we go. We would hire an entire team to ensure due optimization of our owned media (own website) but still be apprehensive of exploring the chances of leveraging earned media. It’s understandable that earned media gives too much control of your content to the users. But that’s really the name of the game! We create meaningful content so that readers visit our sites! Their opinions are critical to our success. There is no point in big brands shying away from it only because you’re apprehensive of negative feedback.
More Humane Interaction: Users taking the trouble of visiting your Social Media profiles expect interactions. Even as the most popular brand in your field you can’t expect to “manage” making mistakes and not apologizing for the same. Don’t be too harsh on yourselves thinking that you can’t make mistakes and if you do you can’t apologize for the same.