SEO and CRO: The New Winning Combination?
Much importance is being attached to CRO or conversion rate optimization today as it’s deemed as the future of SEO (replacing PR or Public Relations).
Now, the SEO industry faces an urgent call of concentrating more on the promotion of quality searches rather than encouraging anchor text driven web pages that is making the job all easier for the Google bot. Much as experts are looking at ways of improving quality search on Google thereby propelling efforts of making the internet a valued space, CRO is repeatedly emerging as one thing that is touted as the driving factor behind improved user engagement.
CRO implies the improvement of usability and signposting so that more users are actually ready to buy you. It actually aids experts to bolster user journey in general.
Surveys and A/B Testing are the two major ways by which user usability can be measured. It will be totally up to your power of leveraging user engagement through one of these techniques or a combination of both.
Now the evaluating or tracking the customer journey can actually take minutes or some considerable time as well. One of the faster ways to do it would be to ask several questions to users by posting a screenshot of your product or page and garner the required feedback from popular communities.
Ask them if they are able to recognize your brand or not. Aside from straightforward questions you can even post questions- answers to which might help you work on your web page. For instance, ask for their opinion on the page layout and design. You can also make use of the eye tracking technology in order to ensure you or your team is being duly aided in evaluating site design and layout. CRO in a way can thus be described as a factor boosting intelligent search in a major way.