Ranking Factors… Once Again!
According to a recent report, search engine optimization experts at Moz have recently released their study documenting the Ranking Factors for 2013. Brand.com, on the other hand, has simplified the meaning of the findings. Here are certain insights to the report:
Correlation between Ranking and Anchor Texts
According to Moz there is still a direct correlation between anchor texts and Google rankings and there is really no way in which the importance of this “link” can be undermined- not even in the wake of the recent Penguin updates. While Google has time and again tried to put an axe on those trying to over optimize their anchor texts, it is deemed that there’s still a direct correlation between Google rankings and both the exact match and partial anchor texts. According to brand.com, the brand domains are not subject to major scrutiny of Google like the other sites as Google just seems to accept greater number of brand links for the brand sites.
Back links occupied a significant position among the ranking factors as well. It was considered that links generated the study factor that was again necessary for being ranked higher. It has also been revealed that Google might still be adjusting their ranking guidelines for the exact and partial match domains and it could well be possible that the axe falls on the domains ranking high in the SERP without being relevant.
Content continues to be king as per the findings of the recent study. The impact left by a website on readers is primarily measured by its value addition factor, which in turn impacts the site’s ranking on Google. In fact, according to Moz, the conventional ranking factors like anchor texts and exact match domains don’t exert similar kind of influence as done by content.
Social signals and standard of on page maintenance have been attributed with due significance as well.