Penguin 2.0- Looking Back….. and Beyond?
With different versions of Google Penguin being rolled out at several junctures, it’s now time to conduct a brief analysis of what it actually signifies (or has signified so far) and what its impact is till date.
A brief history
Penguin was initially conceptualized just as another thematic change in Google algorithms. The basic difference between Panda (one of the most significant updates by Google) and Penguin is listed below:
Panda was mainly aimed at penalizing sites that focussed more on money spinning than providing useful content. Penguin, on the other hand, targeted links that were low quality:
• Paid links
• Links derived from low quality websites
• Links with heavily optimized anchor texts
• Keyword rich links
It delved deeper in to sites concentrating on spam in the internal pages rather than only in the homepages. It posed an even bigger challenge for SEO experts as manipulative link building in the internal pages and the black-hat techniques could hardly escape Google’s notice now.
What Penguin 2.0 meant for local businesses
Many of the small businesses, especially in the United Kingdom have suffered owing to the latest spam removal drive from Google’s drive. Most of them have experienced plummeting visitors on their site from the search engine giant. The businesses that had raked in significant profits from Google web traffic were among those that witnessed major decline in web traffic.
Penguin 2.0 has hit hard and there is no reason to believe that Google will loosen its noose as far as weeding out spam is concerned. Therefore it’s best to come up with due steps for recovery. Here are some that you can follow with regard to Penguin 2.0
• Identification of low quality inbound links and there removal from respective sites
• Acknowledging the power of social shares making optimal use of it
• Consolidating your website’s position by establishing its content on your Google Plus profile