Pay Per Click Lancashire UK

Pay Per Click or PPC account management or campaign set up, The Website Optimization Company Ltd can manage or setup a PPC (Pay Per Click), account setup can be done in a matter of hours, target your audience and potential customers online via a PPC Campaign, if you want to setup a PPC account or want a PPC campaign management call 0845 3664031 or complete the request quote form, we have range of other online marketing services including website optimisation and social marketing.

Advantages of Pay Per Click

Pay Per Click

Pay per click, or PPC is a common model used to determine online advertising campaigns for advertisers and advertisement companies. The idea was introduced in 1998 but did not become common for another few years. It is currently one of the most widely used forms of internet marketing because pay per click is a useful middle ground between pay per impression and pay per action. Pay per impression is paying every time an advertisement is seen by an internet user, regardless of if they actually click on it or commit to further action. Pay per action is when a company or organization only pays the ad agency once a certain action has been taken, like signing up for a newsletter or purchasing something.

Providers

There are a handful of major search engines and all of these offer pay per click programs.

Google AdWords

Yahoo Search Marketing

Microsoft adCenter

All of these use a bid based model to determine who gets a certain space on a search engine result page for a certain keyword.

Example of Pay Per Click

For example, there are 3 companies who have signed up on Google AdWords for a certain keyword. Each has predetermined how much they are willing to pay for their pay per click advertisement to appear at the top of the Google search engine results page when a user searches for chocolate cake recipe. Here are some imaginary bids.

ABC Company, $0.09 / click

DEF Incorporated, $0.12 / click

GHI Company, $0.07 / click

When an internet user types in a search on Google for chocolate cake recipe, DEF Incorporated advertisement will appear on the search results page. If the user clicks on this ad, DEF Incorporated will pay out 12 cents to Google.

 

Pay Per Click in the Future

PPC models will continue to increase in usage as companies and organizations find it increasingly difficult to find target customers online. By increasing Cost Per Click participation, companies and organizations will increase the volume of traffic to their sites and services, thus increasing the amount of positive results. A pay per click campaign should also be tied in with proper SEO to make it most effective.

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