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Looking Back at SEO 2013: What Experts Have to Say
2013 has clearly been a significant year in the SEO landscape. Most of the search engines have clearly focused on many a change in terms of social integration, SERP improvements etc and each of these changes has been directed towards better user experience. Strategists now have to concentrate on the value created by their content, more than ever before and also have to resort to some technical measures to communicate the same value to the search engines.
On 16 December, 2013, a post published in econsultancy.com titled “What were the most significant developments for SEO in 2013?” came up with prominent industry views regarding the changes that had either made their way or consolidated themselves in the year 2013. Here are excerpts:
Dr Pete Meyers, Marketing Scientist (Moz)
“Not to be unoriginal, but I think [not provided] has to lead the list for me. While good SEOs take a broad perspective, keywords are still a big part of our job, and this one really hurt. As a tool provider, it’s reshaped many of our conversations.
That’s good and bad, but it was certainly jarring. I think Google’s radical push to redefine mobile has changed our world much more than we know. It’s terrified of how mobile consumption could (and has) impact ad revenue and mobile features are now leading desktop features. It’s a big shift in direction that will have profound implications next year.”
Andrew Girdwood, Media Innovations Director at LBi
“There has been very many but the one which feels most important has been the changing numbers among the SEO tribes. This isn’t a scientifically researched observation but my perception is that the number of agency and in-house SEOs who embrace the earned model with outreach, engagement, content, editorial pitches now outnumber those who cling to the more ‘traditional’ model of process link building….”
Julia Logan, Irish Wonder
“Most people will probably say it’s the complete loss of keyword data from Google, but that was coming and we all knew it would eventually get to this. What seems more striking to me, however, is Google admitting its helplessness in some verticals to an extent where it just introduced handpicked whitelists of what can rank in those verticals.”