Link Building Powered By Effective Guest Blogging
With the ever changing web dynamics, the concept of guest blogging is also undergoing some changes. However, at this moment, it would only be an exaggeration to say that the concept has undergone some changes. It would rather be appropriate to claim that it’s the approach that is evolving. Guest blogging had been introduced as a means to boost link building, whereby website owners would actually seek blogs that would be relevant to their domain and request the blog owners to allow them to write for those blogs and provide links to their own pages directly.
The concept remains the same more or less with experts stressing more on the need for bringing about subtle changes here and there. Gone are the days when you could actually seek out bloggers and send them random mails demanding links. If you are still approaching them via mails, you should first try to establish connections by reflecting an urge to know more about the blogger’s interest. Don’t just jump in to link request just after a formal introduction. You just as well have a stock mail format ready for different bloggers that you are churning out with a few changes here and there every time you’re sending them link requests. But remember that they will be regarded as spam after exhaustive use.
Building your Social Media presence would be crucial as you can actually track potential link resources (relevant bloggers) from there. An established presence in Social Media would mean that you not only have a better chance of knowing about fresh bloggers in the scene but also of increasing your own online visibility. Established connections would mean that you are approaching bloggers straight away on through the social media platforms rather than mails. Even if you’re mailing them your strong online presence would actually steer your significance ahead of your rivals for the blogger as he might already know about you through SM!