Is SEO Dead? The Arguments Are On…
Search Engine Optimization has often been viewed as a flawed concept by many because it has been touted as something that is ideal for “search robots” and not for reader engagement. For some SEO with all its less fathomable algorithms had only acted as a means of creating meaningful content with intelligent titles and no broken links.
The notion that involves the slow death of Search Engine Optimization is triggered by Dan Graziano’s post where he reveals that Google search will soon start displaying only 13 per cent of organic search whereas the rest will be junk or ads and a Forrester study that suggested that social media is well on its way in catching up big time with search consisting of 32 per cent of the result as against 54 per cent of the search.
Social media optimization, as a result, is being viewed as the key to steering success in e-marketing today. It involves the constant efforts of a responsive team to work towards building the uniqueness of your product through the various social media platforms as a means of reaching out to a larger number of users. Facebook, Twitter, LinkedIn, Google + are some of the popular social media profiles, where users directly get to voice their feedback about products.
While Social Media optimization has been considered the beginning of the end of SEO by some,there are others who believe that it’s not the end but just a “sibling” of SEO. They refuse to accept the idea that Social Media is growing at the expense of Search Engine Optimization. According to this point of view, the search denotes the most qualified way of targeting people at “specific parts of consumer buying cycle”. Social, on the other hand does not do that- it might as well propel product discovery in a major way but not product purchase.