Improving Your “Search” Efforts
With the complex process of search performance evolving every day, a near comprehensive list of tools to tackle your overall search would only prove helpful. Therefore, go through the list of Content Optimization, Keyword Research, and Link Tracking tools, to consolidate your web presence.
Content Optimization: Scribe and Inbound Writer are at present hailed as the two most effective content optimization tools. Here’s why:
• Equipped with both a SaaS and WordPress Plug in, Scribe brings to you the amazing opportunity to conduct topic research on social media platforms like Google+ or Twitter and from document view on search keywords. But neither the WordPress plug-in nor SaaS is free. The most significant merit of using Scribe is that you get to avail keyword optimization recommendations from Scribe.
• InboundWriter: On being applied on a specific document InboundWriter can actually guide you on keyword research. Like Scribe, this one also recommends on topic research data from social media and keywords.
Searching for the most used keywords remains important for bolstering search. However, remember that the volume of searches for the keyword/keywords that you will end up zeroing in on, shouldn’t be too high either as that would make it difficult for you to secure due visibility. Here are certain keyword research tools for help.
• WordStream: Backed by PPC keyword research WordStream allows you to find niche keywords and research keywords. There are a around a trillion keywords in its database. However, it does allow you certain free tools for conducting due research.
• Google Keyword Planner: Popularity counts, keyword tools, and related phases in relation to keywords searches are all offered here
Ahrefs, Open Site Explorer and Majestic SEO are being considered as some of the top few tools boosting your link tracking efforts and your online presence as a result.