Improving Search Engine Rankings: What You Should Consider
SEO experts today are clearly steering clear of committing to clients about sure shot ways of improving search engine rankings at one go. Reportedly, Google considers 200 ranking factors on which the order of pages on the SERP is based. According to experts, it’s better to be honest with your clients telling them clearly that there is actually no way of learning about ways of being close to the keyword or term as far as ranking is concerned. You can give them apparently potent suggestions about working with the target keyword by integrating a specified number of anchor text rich links, but that is really no absolute guarantee to success. Your client should know that SEO is about patience and more..
It would only be advisable for you to understand the concept of “ranking gaps” in order to have a fair idea of how the things showing on the search engine result page work. Now, taking from the point that Google uses around 200 ranking factors to score pages in the result page- one of the crucial ways that act as a basis here is search query. It will try to show you the best result according to your query. Then, the search engine giant also gives value to a certain page according to each specific search query. For instance, if you are particularly searching for
“Tennis Courts in USA”, Google will be looking at each relevant page and score it in accordance with the value it is rendering for the particular keyword.
Gone are the days when we could easily point out straightaway to factors like links and keyword usage for triggering the ranking of a page. Today the dynamics have changed and a whole range of fresh (or evolving) factors is considered while pages are ranked. And yes, the ranking gaps between pages vary greatly. There are little chances of the any linear or consistent gap between scores of websites in a single search engine result page.