Google’s Link Schemes: What do the Experts have to Say?
The new Google Link Scheme has caused a stir among SEO analysts as it was announced that links used in the press releases needed to be no followed. Some of the web enthusiasts have clearly voiced their concerns stating that small businesses would suffer a lot if the usage of direct links is not allowed in the press releases. As these businesses do not have enough funds to invest liberally on advertisements, it has been deemed that Google’s latest algorithm change will make matters worse for these entrepreneurs.
In fact, Google’s frequent algorithm changes have been criticized as well. They are regarded as steps that would make even genuine businesses getting affected. As per the new linked schemes any link in the content that Google thinks is aimed at influencing the search engine result or for that matter Google page rank would be treated as the violation of the linked scheme and the Webmaster’s guideline. Incidentally Google has equated press releases to advertisements and paid media; where by any link with optimized anchor text should be made no follow.
John Mueller, however opined that though it would be alright to include direct links in the press releases and make the anchor text rich links no follow but it would only be safer if all the links used (both of which have the optimized anchor texts and those which do not have the same) in press release are made “no follow”. Though some have clearly not favoured the move made by Google (as already mentioned above), Google’s Matt Cutt has specifically opined that links used in Press Releases are of little significance. There is no reason to think that press releases as a result of this move have lost their value. Mueller believes that they still hold similar significance as enjoyed by them earlier as they inform users about new products or services.