Google Zebra Update: Really?
Speculations regarding Google’s next roll out- Zebra were rife even till a few days ago. However, one of the prominent SEO experts, in his blog ruled out chances of any such upcoming venture from Google’s end.
What is Zebra Supposedly All About?
Speculations regarding the most anticipated updates from Google’s stable sparked owing to the roaring arguments among experts and analysts claiming that Matt Cutt himself has given indications of the same from the SXSW conference:
“We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results.”
Experts thus delineated that Zebra, being alternately dubbed as “Merchant Quality Update”, primarily focussed on the following:
• Down ranking sites that are using bogus social signals to bolster site ranking
• Penalizing those merchants who are regarded as poor or low quality, by means of an inbuilt rating system in Google Ad words
However, Tommy Landry, in one of his blogs had strongly refuted the arguments thereby claiming the Google Zebra update is merely a matter of speculation. He has consolidated his claim by providing the supposed source from which the arguments triggered. He maintained that there was one tweet by Jonathan Coleman which perhaps might be credited with the birth of the rumour. The tweet posted way back in 2012 read:
“Panda, Penguin… +Google and +Matt Cutts seem to really like black-and-white animals for some reason
Maybe the next web spam algorithm update will be named Zebra!
Landry had totally put down rumours of Matt Cutt announcing their big launch (the one mentioned above), as baseless and thereby has urged web enthusiasts to confirm news from “credible sources.” Then he has gone on to provide a few blogs that document similar opinion as his own.