Exact Match Domains
Exact Match Domains No Longer Given Priority
Exact Match Domains no longer automatically generate top ranking, Since the new Panda Update in September 2012, having the perfect domain or keywords as your URL no longer receives top preference.
Example www.headstones.co.uk and www.funeralservice.co.uk, use to rank top for their related keywords that is in the URL.
Now l know this would have upset many people, especially those who spent tens of thousands on these domains and now feel conned or duped, in the early years of the SERPS having the perfect domain as your URL was brilliant, but that also made it an unfair advantage and harder for the competition to have top spot for the given search phrase, now l know Google spoke about this several years ago mainly Matt Cutts and they have taken their time to get round to it, but it has finally happened, it makes it a level playing field when it comes to website optimisation, is this fair on the company or person who bought the exact domain for lots of money, well probably not, but also l have to mention, they did take advantage by having deeper pockets which is totally unfair to the rest of their competition.
Exact Domains are not being penalized they just do not carry as much weight and preference as they usually did, this means they now have to work just as hard on their seo and internet marketing skills as the rest of us, which is fair the new algorithm update was totally needed and a good move by Google, What will be next?