Disruptive Marketing and SEO
Disruptive marketing- in its entirety or in parts has always been a part of the SEO industry. Disruptive companies are primarily involved in bringing something new on the table that is potent enough to disrupt tried and tested strategies of other organizations belonging to the same industry. While it’s certainly not welcomed by these companies (that have to rethink their entire marketing decisions) it’s quite liked by the customers nonetheless. The introduction of these strategies is regarded as a combination of rebellion as well as game changers- both factors potent enough to draw users.
Now, both Search Engine Watch and SEO Copy-writing together have come up with a comprehensive list of disruptive products or moves or companies. Some of them are:
• NEF Manufacturing’s Doug Clark who is rediscovering the way in which shoes are made
• Survey Monkey has also been considered disruptive for the market research industry owing to the fact that it pushes companies to formulate their own research techniques so that they do not require the help of market research companies
• Jeff Carlisle’s attempt to put health record of patients under their own control rather than that of healthcare providers has also been considered as disruptive marketing
Now though the introduction of SEO itself is considered disruptive as it propelled different ways of promoting and marketing of products, in the passage of time SEO has come to be regarded as the norm. QR codes and Flip board today are regarded as two disruptive influences of the SEO industry whereby the former allows consumers to leave out search completely by taking the photo of the QR code, the latter enables readers to survey a content more without the help of search engines.
It’s interesting to see how these SEO companies are challenging themselves each and every day in unique ways when the changing Google algorithms keep them on their toes without fail!