Content Marketing: Web Strategy or an SEO Tactic?
Content marketing is regarded as a crucial SEO tactic today. It is a way by which businesses aim at reaching out to people thereby adding on to their audience base. E-books, informative and useful blog posts about the organization, video campaigns etc are all part of this concept. Needless to mention, business owners invest considerably in this endeavour and want to reap the maximum ROI. For some, this free sharing of valuable information about the company is a means to attract audience, convert prospective buyers into one-time and then repeated customers. It is regarded that if you are able to come up with valuable stuff your efforts would be rewarded with equally valuable links. However, tracking the real “gain” from content marketing becomes important for many of you out there.
But there are others who believe that it is not really prudent to “track” the SEO gains in terms of ROI here. For them content is a web strategy and not a SEO tactic as regarded by many. Therefore, it is not really sagacious to treat it as a means of achieving better page ranks. The entire concept of content marketing is dependent on a number of factors (viz infrastructure, content, and interface etc) and not simply on one factor.
One way you can make the most of it is by providing extraordinary content. Even Panda, one of the recent updates from Google’s stable focuses on quality content. Therefore, much more than a tangible measure for success, content marketing should be treated as a part of your entire marketing strategy whereby you are able to educate audience about your products via your website, Social Media and other media mentions. More than a Search Engine Optimization tactic, content marketing should be regarded as something impacting all the levels of marketing in your enterprise.