Co citation: Why doesn’t it Mean the End of SEO?
Right before you start regarding SEO co citation as yet another phenomenon in Search Engine Optimization you might as well stop and think once more. There has been a strong murmur doing the rounds among doubters that co citation has actually spelled the death of SEO. Before spurring further arguments regarding the same it’s important to understand the more fascinating dynamics of co citation beyond its basics.
Co citation underlines the preference of subject similarities between two sites even if they haven’t referenced each other directly. For instance, there are three websites 1, 2 and 3. A post in website 1 has linked both 2 and 3. Now Google would try to establish a similarity between 2 and 3 and if it’s successful then it will go on to link both these websites thereby making them benefit from enhanced ranking.
So What Does that Mean?
Going by the aforementioned explanation, it can be clearly sensed that there is devaluation of the main link containing the optimized keyword. This primary link has been the main factor leveraging SEO till now. So can the fears regarding the slow death of SEO be completely ruled out?
The answer to that would be an emphatic “yes”.
There will be no exception to the rule that you would still need interesting, sharable content to earn co citations or else exposure.
Companies or products with unique brand names will specifically stand to gain in the SEO race with co citation ruling the “SEO roost”. It’ll be easier for them to establish leading positions in the search engines both by the virtue of their uniqueness of brand names and the convenience of search engines to easily decipher these co citations.
In your attempt to earn significant co citation you should make sure that you are well aware of the activities of your sites (where they are linking) as you might be linked to them in future as well!