Call Tracking: What You Should Know
While the importance of call tracking can hardly be undermined in the world of local SEO today, there are many who opine that the same might end up hurting SEO badly if not used prudently. Call tracking is a method by which the major online marketers track the campaigns, keywords and sources that spawn most of the phone calls. It is used by marketers to establish their worth to their clients.
Now, one of the major setbacks of call tracking can be traced in the way in which marketers use it. The loophole isn’t there. It’s only the way marketers use it that gives rise to complications. The use of different phone numbers in several different directories can end up confusing Google that again will badly hurt Search Engine Optimization. One of the foremost guidelines by Google regarding Call Tracking is that the NAP (viz Name Address Phone Number) should be consistent across all directories.
Experts from time to time have suggested different (read correct) ways of call tracking in a bid to boost your efforts while measuring the result of your campaign.
• They have stressed on the need for doing call tracking only for the concerned website (be it the client’s or your own) and not for citation, yellow pages or other listings. This ensures that NAP confusions in local search are duly avoided and there’s also no danger of you not getting any credit for all of the citations.
• Establishing a consistent NAP by keeping the official business phone number at the footer of each section of the page remains essential. There are a lot of confusions among marketers as to whether at all Google would index the official phone number or the tracked number.