A mightier Penguin- Google’s Latest Update
For those who are wondering why there is so such a buzz about Google’s recent penguin update let me tell you it’s not about the Arctic birds, but about the latest Google Web spam algorithms that govern the way the web pages are ranked in the search engine. That means you are discussing lot of business changes and valuations of sites and lot of money.
The latest Penguin (second generation or Penguin 2.0) update was announced in the end of May this year. It brought good news for some and bad news for others. Penguin 2.0 is said to be developed to delve deeper into the sites regarding their contents and is found to have affected approximately 2.3% of the queries made in the US English, you can include some of the UK English sites also and that makes a huge number. Although this is lesser than the effect Penguin 1.0 had with 3.1% but in the meantime the numbers have multiplied many times and by sheer number both can be equal. Not just English, Penguin 2.0 has been rolled out for other languages too, but their effects are not yet known. Logically the effect will be higher where there are more web spams and even irrelevant keyword stuffing.
What does the Google Penguin update aim at?
• First and foremost, it aims at overall improvement of search quality, appropriate search results so that viewers are not taken for a ride: Frequently it happens that the search results that we get for a particular keyword are not very relevant or informative or purely spam concerning the search experience. To avoid this Google has laid out Webmaster Guidelines and to make sure these are followed, Google’s algorithms and their regular updates act as policemen, the updates are like raids.
• Stop search engine manipulation tactics: Webmasters try to increase their prospects of search engine results and divert traffic to their site by way of tricky black hat practices like using key words multiple times in the article without any relevance. To curtail these highly prevalent unethical practices is the purpose of Google algorithms. Keyword optimization, automated linking and backlinking are things of the past in order to make sure that changes in algorithms from Google do not affect your business, you need to concentrate on design, layout and usefulness to the user for a better SERP. Follow the tips and outlines laid out by Google from time to time to keep up your high rankings with each update. If you think your site has been wrongly hit, you can send a reconsideration request to Google and hope for the best.
However all these may not be necessary. If you have a good and smooth design of site, you use the site for business purposes and stick to a genuine SEO to promote the site, the genie of Google updates is not for you. But remember to choose your SEO judiciously. That is the sole critical job. How to do that? Follow this space for suggestions.
The first penguin update – Penguin 1.0 came in April 2012, the next in May 2012, third in October 2012 and now this is the fourth one in May 2013. Industry sees the 4th Google Penguin update as a progressive effort by Google to improve the quality of its search engine and a step forward in its fight against black hat techniques like keyword stuffing and back linking, used by many for search engine optimization. Some critics feel Google could have done a better job and its recent penguin update should have had a greater impact. There are still some people complaining about spammers getting away with high page rankings. One can report such spam to Google through spam report form. Hopefully the reporting of such sites will help improve further algorithm updates from Google.
When we make the complains we should though consider that the number is too high for manual monitoring and it has to be done through programs only, there may be flaws and those are gradually corrected through these updates. So we can expect some more efficiency and smartness in our future results and many of those SEOs please correct, time is tough.